The Way I See It: How Many Printings Do You Need?!

When I hear about a publisher selling out of their first printings of a new issue I’m excited to hear that for the creative team and the publisher. The way I look at first printings is that a publisher says “We think we will be able to sell ‘X’ amount of copies of this issue” – right? In an economy where printing more books than you think you can sell is not a good business decision. Printing costs money, especially for a smaller publisher or self-published creator. You cannot afford to print more than you think you can sell. So, when I hear that they have sold out of their first printing I’m excited for them.  The question now is… do we print more?

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