When I hear about a publisher selling out of their first printings of a new issue I’m excited to hear that for the creative team and the publisher. The way I look at first printings is that a publisher says “We think we will be able to sell ‘X’ amount of copies of this issue” – right? In an economy where printing more books than you think you can sell is not a good business decision. Printing costs money, especially for a smaller publisher or self-published creator. You cannot afford to print more than you think you can sell. So, when I hear that they have sold out of their first printing I’m excited for them. The question now is… do we print more?
If you’ve never checked out the other podcast I do, DC Wormhole, I highly recommend it. My old buddy Paul Steven Brown and I talk about the New 52 from DC Comics, mainly focusing on what we consider the core titles: Justice League, Action Comics, Superman, Detective Comics, Batman, Teen Titans, Green Lantern, Aquaman, Wonder Woman, and The Flash.
Click the following links to check it out:
Hey there! Welcome to “What Looks Good to Me.” Each week I take a look at the Diamond shipping list and slap together a list of the ten things I’m looking forward to the most that week. There’s no real rhyme or reason to the list’s ranking other than the #1 spot which will obviously be the one book that looks good to me that week. Well, enough of this – let’s get moving!